About Suzy Jaeger
A storyteller for business, sharing unique voices with polish and finesse. Copywriting, content photography, social media, strategy.
Jaeger Communications helps businesses find and share their unique voice and stand out from the cookie-cutter online noise.
Custom, quality service to best help you to be seen, heard, trusted, and desired.
Marketing, PR, copywriting, social media, content creation.
DIY guidance and done-for-you solutions.
A colourful career….
As a teenager, my career path began working for what I call a ‘posh’ advertising agency, which led 18 months later to becoming the right hand to one of the country's biggest talkback radio and television journalists - for 12 years.
Media, PR, Business -Experience
12 Years in Current Affairs Journalism
Working with current affairs journalists, vetting thousands of media releases, and pitches for story coverage by PR people and the public, EA role, production, research, contract handling, staffing, eminent guests and celebrities, publicity, presentations, camera crews, photographers, handling outside media, events, property and business management, book publishing, and promotion.
Managing National Media
I managed several national media storms swirling around my employer, Derryn Hinch, as the primary point of contact during his infamous court cases, jailing (first time round), and sackings (many), and all his challenges. Affectionately referred to as the Human Sandbag by Hinch, adversaries were often surprised to learn of a petite blonde at the other end of the phone.
The Pocket Rocket label stuck.
Suzy’s PR Consultancy in Melbourne’s CBD
After 12 years and three television networks, following freelance work with PR agencies and elite theatre publicity, I launched my own PR consultancy. Running events, launches, media liaison, publicity, publications, and copywriting, gaining television, radio, and print exposure for clients that ranged in size from the City of Melbourne, major corporates, and universities to small businesses across a wide range of industries.
7 Network’s National Stylist Office
Later, I stepped back into the television world working as EA to the Seven Network’s National Stylist, which included managing celebrity and designer temperaments, logistics of borrowed fashion houses’ garments, and dealing with production schedules, dollars, and some incredibly fabulous frocks including red carpet numbers at The Logies!
Hands on Small Business
Following the halcyon PR days, I worked with my late husband to grow a high-end, award-winning cabinet-making business that featured in several design magazines, while also freelance copywriting.
With a massive change of life following my husband’s passing I ventured into e-commerce and digital marketing. I was hooked! I never stop learning. Love it.
In recent years, pooling a multitude of talent and experience I helped build another successful business, a construction company, assisting to position the company as a respected leader in the sustainable Passive House construction arena. In a stroke of great karma that business was my first client and still is today, years later.
Back to My True Love
With my credentials and success in marketing and PR in tow after the big ‘C’ word that rocked the world I established Jaeger Communications. A ‘P’ moment!
I’m the kind of person who frequently gets asked by business owners for my advice as my enthusiasm and encouragement can be contagious. So I set up my own shop offering a bespoke service crafted to meet the individual business needs of SME’s including a whole village in beautiful Hurstbridge.
Tone and details in communication, large and small are crucially important.
Website, socials, email, printed materials, media releases, and photography and video all matter.
Jaeger Communications can help make all of that happen, collaborating with other talented creatives when required. Marketing and doing business successfully are all about how you make people feel as they buy your services and products and continue to be clients. Plus one or two other things!
The best of both worlds and excellent perspective
I work from my beautiful Hurstbridge base, and bustling Toorak. From semi-bushland in the Hurstbridge Region located on the edge of the official Yarra Valley to the stunning Central House co-working space in Toorak Village. Beyond client work I blog and create content about my adventures at Suzy Out And About.
